Cheif Marketing Advisor: Playablo
Vedanarayanan (aka ‘Veda’) is a business leadership professional who has helped grow multiple global digital brands across fashion, travel and online education. Veda has the experience of owning and managing P&Ls. He brings to the table a varied mix of global experiences spanning Marketing, P&L Management, Sales “Hunting”, “Farming” through expanding wallet share and business consulting. He is a decorated public speaker, his most popular speaking appearances on the global stage include – eTail Asia – March 2015 & 2016 (Singapore), Strategy Planning Innovation Summit – Dec 2014 (New York), Digital Marketing Innovation Summit – Sep 2014 (SFO), Asian Strategic Leadership Institute’s Tourism Summit – July 2015, Kuala Lumpur, Scandanavian eBusinesss Summit – May 2015 (Gothenburg, Sweden) Veda also happens to be a graduate from INSEAD Singapore’s CMO Academy, a member of India’s CMO Council Advisory Board and a b-school graduate from one of India’s top 5 schools – SPJIMR, Mumbai.
Competition for consumer attention is fierce and to capture interest in the moment, marketers need to know what is working and what isn’t. It can be hard to tell which innovations will be a passing fad and which will drive a significant shift in gear. Organizations that are marketing-driven and learn how to leverage technologies […]