Head Digital Marketing: Jockey India
Prateek Kumar is currently working as Head Digital Marketing for Jockey & Speedo Brand in India. He has a brilliant Expertise in Retail in setting up the whole Digital Marketing Eco system within the Big Brick & Mortar companies like Aditya Birla Fashion & Retail Ltd. (which Owns the Brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons, People in India), Page Industries Ltd. (owns the Brand Jockey & Speedo) & other E-Commerce sites like Abof.com – Aditya Birla Online Fashion, Naukri.com, LimeWire Group (An US Based company) etc..
He has 10+ Years of Experience in Digital Marketing & He did his B-Tech in Information Technology in Year 2006.
The convergence of the digital and the real has produced a new generation of shoppers, one that want a seamless buying experience. They want speed and consistency across all platforms, digital ones, real ones and they want a truly personalized experience. This has given rise to trends like online-to-offline and a new wave of experiential […]