Head of Media, Director-Brand Marketing: Flipkart
Currently Director-Brand Marketing with key responsibility of driving effectiveness and efficiency of all media in the marketing mix. Also a key member in the Flipkart Ads Group Biz, heading the sales function and relationships with agencies.
Had a short stint at a tech startup, Icecream Labs before which, he headed Digital Trading at GroupM. As head of digital trading at GroupM, which is the largest media buying house in the country, he was overseeing the digital investments of all GroupM clients, building partnerships with Google, Facebook etc, evangelising digital media and also growing the supply side biz for Xaxis, the programmatic arm of WPP/GroupM.
Competition for consumer attention is fierce and to capture interest in the moment, marketers need to know what is working and what isn’t. It can be hard to tell which innovations will be a passing fad and which will drive a significant shift in gear. Organizations that are marketing-driven and learn how to leverage technologies […]