K Vaitheeswaran is known as the “father of e-commerce in India”. He co-founded India’s first e-commerce company Indiaplaza in 1999. He also co-founded Fabmall chain of supermarkets which was acquired by Aditya Birla group and rebranded as “More.” He currently mentors several tech start-ups and is a regular speaker on e-commerce across campuses and industry events.
The convergence of the digital and the real has produced a new generation of shoppers, one that want a seamless buying experience. They want speed and consistency across all platforms, digital ones, real ones and they want a truly personalized experience. This has given rise to trends like online-to-offline and a new wave of experiential […]
The current state for online marketplaces witness potential benefits such as enhanced participation in international value chains, greater market access and reach. Improved internal market efficiency and lower transaction costs are the need of all marketplaces. With all the good come the negatives; Fraud, Price Cannibalisation, etc., Some key topics to discuss: Where are we […]