Future of OmniChannel – Online to Offline; Boundary Less Retail; Cognitive Commerce

Trinity: Taj Vivanta

The convergence of the digital and the real has produced a new generation of shoppers, one that want a seamless buying experience. They want speed and consistency across all platforms, digital ones, real ones and they want a truly personalized experience. This has given rise to trends like online-to-offline and a new wave of experiential retailing gaining momentum.

Key Discussion Pointers:

  • Enabling an integrated experience without any traditional boundaries or restrictions
  • New approaches to personalization with digital assistant
  • Exploring the technology and operational innovations required to run successful omni-channel business