Organizations and businesses that deliver a superior customer experience are thriving, because customers expect their interactions with companies to meet and even exceed their expectations. Customers reward the organizations and businesses that deliver the best customer experience with loyalty and advocacy. This means that businesses and organizations must be experts in customer experience management by knowing and adapting to their customers. To properly understand a customer requires depth of knowledge gained by getting insights from all touchpoints and channels. It also requires top-notch customer data analysis that is delivered in real time. This panel would put focus on the few of many points on CX.
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